Essentials By McKenzie

Industry: Influencer
Location: Local, family-owned business
Scope: Social media management (Instagram, Facebook & TikTok), content creation, & analytics tracking

Stories in Stats & Strategy

Instagram Growth at a Glance

Reach: 36.1K ↑ 3.6M% – Exceptional reach driven by highly engaging Reels.
Content Interactions: 3.4k ↑ 100% – Double the engagement, showing strong audience interest.
Profile Visits: 12.3K ↑ 428% – A massive jump in traffic to the account.
Link Clicks: 31 ↑ 675% – Major increase in site traffic and potential conversions.

Instagram – Viral Standouts

Homemade Yogurt Reel (July 4)
→ 17K views, 10.6K reach, 167 interactions – Massive success from homemade yogurt reel.
Reintroduction Post (June 10)
→ 7.3K reach, 9.6K impressions, 202 interactions – Strong engagement due to longer caption.
Homemade Yogurt Reel (August 9)
→ 7.8K views – Focus on niche topics.

Facebook – Top Performing Posts

Tending to Chickens Reel (August 20)
→ 2.3K views – Strong visual content continues to draw high views.
Valentine's Day Outfit Image Post (Feb 10)
→ 1K views – Focusing on niche topics that the audience enjoys interacting with.

Facebook Engagement Strengths

Reach: 5.3K ↑ 175K% – A massive jump in reach due to engaging reels.
Consistent Visits: 748 ↑ 9.3K% – Reliable audience activity throughout the year.