Elison Roofing & Exterior Design
Industry: Local & Women Owned Roofing Company
Location: Cincinnati, Ohio
Scope: Full digital content creation — social media management (Instagram & Facebook), video content creation, and occasional IT support.
Media Stats
Growth at a Glance
Reach: 471.5K ↑ 68.1%
Expansive reach growth, with content consistently breaking beyond the existing follower base and tapping into new audiences.
Content Interactions: 8,923 ↑ 68.4%
Engagement is rising in lockstep with views, showing content resonates deeply across visuals, captions, and reels.
Engagement Sources: 14.8K total
64% from non-followers
36% from followers
This shows strong discovery from new audiences while maintaining consistent interaction from Elison’s loyal customer base.
Profile Visits: 50.6K ↑ 36.6%
A major increase in people seeking out the brand directly after viewing content — a clear sign of audience curiosity and trust-building.
Link Clicks: 202 ↑ 1.1K%
A dramatic surge in site traffic and lead generation, proving that engaging media directly converts to business interest.
Follows: 2.4K
Significant follower growth, showing content is doing more than just attracting — it's converting views into loyal brand supporters.
Facebook (Last 28 Days: Sep 22 – Oct 19, 2025)
Views: 12.8K ↑ 211%
Reach: 4.1K ↑ 151.5%
3-sec views: 2.1K ↑ 244.9%
Content Interactions: 118 ↑ 174.4%
Link Clicks: 68 ↑ 6.7%
Watch Time: 8h 39m
Instagram (Mar 28 – Oct 20, 2025)
Views: 28.4K ↑ 100%
Reach: 15.4K ↑ 6.6%
Content Interactions: 465 ↑ 100%
Link Clicks: 32 ↑ 100%
Strategy Breakdown
Built content series highlighting real job sites, not just final reveals
Showcased female CEO and female-led crew as differentiators
Blended educational content with visual “satisfaction” clips (e.g., drip edge installs, shingles)
Used strategic captions to drive clicks and consultations
Implemented Facebook ads with strong organic + ad blend