Elison Roofing & Exterior Design

Industry: Local & Women Owned Roofing Company
Location: Cincinnati, Ohio
Scope: Full digital content creation — social media management (Instagram & Facebook), video content creation, and occasional IT support.

Media Stats

Growth at a Glance

Reach: 471.5K ↑ 68.1%

Expansive reach growth, with content consistently breaking beyond the existing follower base and tapping into new audiences.

Content Interactions: 8,923 ↑ 68.4%

Engagement is rising in lockstep with views, showing content resonates deeply across visuals, captions, and reels.

Engagement Sources: 14.8K total

  • 64% from non-followers

  • 36% from followers
    This shows strong discovery from new audiences while maintaining consistent interaction from Elison’s loyal customer base.

Profile Visits: 50.6K ↑ 36.6%

A major increase in people seeking out the brand directly after viewing content — a clear sign of audience curiosity and trust-building.

Link Clicks: 202 ↑ 1.1K%

A dramatic surge in site traffic and lead generation, proving that engaging media directly converts to business interest.

Follows: 2.4K

Significant follower growth, showing content is doing more than just attracting — it's converting views into loyal brand supporters.

Facebook (Last 28 Days: Sep 22 – Oct 19, 2025)

  • Views: 12.8K ↑ 211%

  • Reach: 4.1K ↑ 151.5%

  • 3-sec views: 2.1K ↑ 244.9%

  • Content Interactions: 118 ↑ 174.4%

  • Link Clicks: 68 ↑ 6.7%

  • Watch Time: 8h 39m

Instagram (Mar 28 – Oct 20, 2025)

  • Views: 28.4K ↑ 100%

  • Reach: 15.4K ↑ 6.6%

  • Content Interactions: 465 ↑ 100%

  • Link Clicks: 32 ↑ 100%

Strategy Breakdown

  • Built content series highlighting real job sites, not just final reveals

  • Showcased female CEO and female-led crew as differentiators

  • Blended educational content with visual “satisfaction” clips (e.g., drip edge installs, shingles)

  • Used strategic captions to drive clicks and consultations

  • Implemented Facebook ads with strong organic + ad blend

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