Court House Rentals

Industry: Construction Rental Company
Location: Local, family-owned business
Scope:  Social media management (Instagram & Facebook), content creation, & analytics tracking, Paid Ads (Google & Meta)

Stories in Stats & Strategy

Facebook Growth at a Glance

  • Reach:  9.9K ↑ 16.8% – Exceptional reach driven by highly engaging content.

  • Content Interactions: 977 ↑ 247.7% – Double the engagement, showing strong audience interest.

  • Profile Visits: 1.4K ↑ 330.8% – A massive jump in traffic to the account.

  • Link Clicks:  148 ↑ 4.8K% – Major increase in site traffic and potential conversions.

Top Performing Content

Facebook - Top Performing Posts

  • Celebrating 40 Years (May 22)
    → 3.7K views – Strong personal image drives high views.

  • Post Hole Digger Image (April 14)
    → 4.3K views – Focusing on niche topics that the audience enjoys interacting with.

Paid Ads - Google Search Campaign

  • Clicks
    → 825

  • Cost Per Clicks (CPC)
    → $.80 (Avg. CPC $3.90)

Paid Ads - Meta Ads

  • Reach
    → 7.3k

  • Impressions
    → 18.7k

  • Ad Spend
    → $320

  • Cost Per Lead
    → $39.98 (Avg. CPL $280)

Instagram Engagement Strengths

  • Views: 2.5K ↑ 100% – A massive jump in views due to engaging content..

  • Reach: 1.2K ↑ 100% – Reliable audience activity throughout the year.

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Essentials by McKenzie