Scotty’s 22 Brew
Industry: Brewery
Location: Washington Court House, Ohio
Scope: Full digital content creation — social media management (Instagram & Facebook)
Reporting Period:
Instagram: January 1 – May 29, 2026
Facebook: January 1 – May 29, 2026
Media Stats
Instagram Growth at a Glance
Views: 6.3K ↑ 306.5% – Instagram content views more than quadrupled, demonstrating rapidly growing interest in Scotty’s atmosphere, craft beer, and community-focused content.
Reach: 2K ↑ 807.4% – A major increase in discovery introduced Scotty’s 22 Brew to a substantially larger audience of potential customers.
Content Interactions: 289 ↑ 165.1% – Engagement more than doubled, showing that the increased visibility is also generating meaningful audience response.
Link Clicks: 0 – Instagram is currently performing primarily as a discovery and brand-awareness platform, creating an opportunity to add stronger directions for viewers to check hours, explore upcoming events, or plan a visit.
Facebook Performance Strengths
Views: 195.6K ↑ 73.2% – Nearly 200,000 content views generated significant visibility for Scotty’s 22 Brew during the five-month reporting period.
Viewers: 21.9K ↑ 15.9% – The page reached a growing audience of both returning followers and potential new taproom visitors.
Content Interactions: 3.5K ↑ 54% – Strong engagement growth shows that Scotty’s content is successfully encouraging reactions, comments, shares, and other audience activity.
Link Clicks: 266 ↑ 8.8K% – Exceptional growth in high-intent traffic demonstrates that Facebook content is successfully motivating viewers to take the next step and learn more.
Top Performing Content
“A Place to Gather, Unwind & Enjoy” Reel – January 22
→ 3.4K views, 76 likes, 3 comments, and 7 shares – The strongest featured Reel successfully captured the welcoming, community-centered experience that makes Scotty’s more than just a place to grab a drink.“Your One-Stop Taproom” Reel – January 29
→ 2.8K views, 64 likes, 3 comments, and 4 shares – Content featuring real customers and the taproom atmosphere generated strong engagement by helping viewers picture themselves at Scotty’s.“Tonight Feels Like a Taproom Kind of Night” Reel – January 8
→ 2.4K views, 34 likes, 4 comments, and 3 shares – The casual, timely invitation created an approachable reason to visit while showcasing Scotty’s craft beer experience.
Growth Opportunities
We’re building on strong platform-wide growth by focusing on the content most likely to turn digital attention into taproom visits:
Continue Selling the Experience: The strongest Reels focused on gathering, unwinding, and enjoying the taproom—not simply the beer. Continuing to showcase the full atmosphere can help Scotty’s stand apart.
Feature Real Customers and Community Moments: Authentic footage of guests, conversations, events, trivia, and live music reinforces Scotty’s identity as a local gathering place.
Capitalize on Facebook Traffic: With link clicks up 8.8K%, Facebook is successfully moving people beyond the post. Event pages, menus, schedules, and direct calls to action can make that traffic even more valuable.
Strengthen Instagram Calls to Action: Adding “See our upcoming events,” “Check tonight’s lineup,” or “Plan your visit” can help convert Instagram’s rapidly increasing reach into measurable action.
Use Timely Visit Prompts: Messaging such as “Tonight feels like a taproom kind of night” gives people an immediate reason to visit and can be adapted for weekends, live music, trivia, seasonal releases, and special events.
Spotlight Events and Exclusive Offerings: Live entertainment, trivia, new beer releases, flights, food options, and community events can create urgency while giving followers more reasons to return.